With chronic diseases ravaging the world due to sedentarism and excessive carbohydrate consumption, Greg’s gyms offered cures and prevention through lifestyle change. The professional trainers affiliated with Greg through CrossFit were offering solutions and support that frequently flew in contrast to the commonly accepted, though corrupted, medical and scientific practices. Greg knew that much of the science was flawed, and rallied here for his affiliates to keep fighting the good fight.

This talk was given in late September 2019 at a gathering in Whistler of affiliate gyms that had been in business for 10 years or more. At the time, Greg was the CEO and owner of CrossFit Inc., who was in the midst of a historic lawsuit with the National Strength and Conditioning Association (NSCA) for their fabrication of injury data in a study of CrossFit training. Greg had vowed to expose the fraud and had refused to settle the case famously saying: “The currency of victory is light.” He couldn’t be bought off and silenced. However, after the sale of CrossFit in 2020, the new private equity owners of the business, promptly settled the case with the NSCA in early 2021.